How We Achieved One Million Users In KickRef Without Investing In Marketing

Written by founder and CEO of Kick Ecosystem and KickEX alternate Anti Danilevski

Many individuals imagine that with out advertising and marketing investments, it’s virtually not possible to get a stable progress of customers. Nevertheless, the outcomes of my Kick Ecosystem crew has confirmed the alternative.

What’s the KickRef program?

This gives not solely a further sports activities and entertaining impulse for the growth of the referral community but additionally kinds a aggressive inducement among the many referrals, which additional will increase their exercise and involvement.

Every league has its personal bonuses the place customers get additional tokens for increasing their referral community. The extra energetic are the referrals at every degree throughout the community, the upper is the participant’s rating place in addition to the reward.

The rankings are divided into 6 leagues: Diamond, Platinum, Gold, Silver, Bronze and Beginner. The customers obtain assured rewards for being in any of the above leagues besides the Beginner one. Furthermore, members of the Diamond league are granted with additional rewards.

Sooner or later, we intend to launch unique withdrawal situations for Diamond league members to withdraw their referral earnings. This can function an exemption from the requirement of constructing a buying and selling turnover on KickEX and paying the buying and selling charges on the alternate. This performance is at the moment being developed.

Each KickRef member has their very own private account

Members can monitor their private progress and the outcomes of their referral community straight of their private accounts. On this part, customers can discover and monitor the success of all referrals which have registered straight by means of their private hyperlinks.

It’s additionally doable to contact them utilizing the built-in KickMessenger, which is at the moment in alpha. A handy and really useful gizmo for motivating referrals or just speaking with them.

5 easy steps: learn how to earn with KickRef

2. Copy the private hyperlink and invite folks which are all in favour of buying and selling on a cryptocurrency alternate or those that are keen to ask the brand new members if the person doesn’t commerce.

3. After forming the referral community, practice your members on learn how to construct their very own networks.

5. Withdraw the earnings into the account, at the moment solely in cryptocurrency, and sooner or later additionally in “abnormal” (fiat) cash, paying small fee in KickTokens. Presumably, these tokens are already on the account, as they’re awarded for varied achievements within the referral system.

Regardless of the difficult description, the system is in reality quite simple and that’s in all probability why it has a lot success in swiftly spreading across the globe. Another excuse for such reputation is that in contrast to many multi-level techniques, it’s not required to buy or spend something in KickRef.

If the person estimates that he has already earned a sure revenue, he’ll commerce somewhat on the alternate and withdraw his earnings. If not, he gained’t lose something, because it normally occurs in some dishonest initiatives and even within the conventional community advertising and marketing.

I really imagine it’s the purpose that the system has grow to be so viral, and within the first 24 hours, we acquired 8,000 customers, just by sharing a hyperlink in our telegram teams.

Concerning the neighborhood

This additionally positively impacts the conversions, though there are solely round 30,000 folks in our teams — they’re our most energetic customers.

On the Academy’s web site, we additionally publish information concerning the newest analysis in monetary applied sciences on cryptocurrency, blockchain, and the alternate. That is our social contribution to the crypto-education of individuals worldwide: all the data and articles can be found in each English and Russian languages utterly freed from cost.

Captivate and entertain

As talked about earlier, our advertising and marketing technique is principally primarily based on the multi-level KickRef referral program. Every buying and selling charge on the KickEX alternate (that was launched on June 1st, 2020), paid by invited customers throughout the dealer’s community, is distributed as a reward relying on the referral degree.

It sounds difficult, however it’s truly actually easy: if John invitations Invoice and Invoice begins buying and selling on KickEX, then KickEX returns to John 15% of its earnings generated by Invoice’s buying and selling.

And if Invoice one way or the other invitations Vasily from Russia and he turns into a dealer, then Invoice will earn 15% and John 10%, and so forth as much as the 10th degree. The entire share of KickEX earnings that go into the referral community is 50 %.

To start with, the crew has confronted a significant situation: the alternate wasn’t but launched, and due to this fact it was not possible to earn actual cash — customers might solely construct their community and hope that sooner or later the alternate will probably be launched, and their earnings would start to monetize. Therefore customers’ curiosity needed to be consistently supported.

One of many entertaining practices, used within the growth of our advertising and marketing technique, was enticing advertising and marketing promotions launched on particular holidays or vital days of the 12 months. Thus, throughout such campaigns, the variety of new registrations normally grew by about 400%.

The variety of new registrations through the “Chinese language New 12 months” and “Saint Valentine’s Day” campaigns

Advertising campaigns launched throughout holidays have yielded a number of the finest outcomes:

One other vital issue to extend the pool of loyal and engaged customers is a aggressive system — gamification that triggers a “sports activities” want and drives the person’s curiosity to maintain engaged and motivated so long as doable.

Promotional electronic mail advertising and marketing 

Sending alerts and warm-up messages to the KickRef customers allowed us to promptly announce new advertising and marketing campaigns and to maintain members and attentive all through the entire interval. In the commonest electronic mail to members, we’ve despatched hyperlinks to articles describing the inside mechanics of the campaigns, rewards, phrases, and situations.

All emails included a button that redirected the participant to their KickRef web page. Thus, we created a helpful funnel, that saved motivating customers to go to their KickRef web page, copy their private hyperlink and share it on social networks and with their contacts, receiving extra bonuses for taking part in advertising and marketing campaigns.

Grasp the construction

For instance, after introducing the rating system, the variety of actively inviting referrers elevated by 60% from 13.075 to 21.702 in Three weeks, and the variety of referrers who invited at the least one person who invited, in flip, at the least one referral, has greater than doubled over Three months, thus forming a pool of customers who’ve at the least 2 referral ranges.

Delayed Impact 

After launching advertising and marketing campaigns and introducing the rating system, in addition to the stable formation of the primary referral buildings, the person progress dynamics developed like a “snowball”. For instance, the highest networks that had as much as 2,000 referrals in February 2020, inside Three months, reached the mark of 4,000 customers.

Networks with a complete quantity from 50 to 100 of energetic referrals have additionally greater than doubled over the previous Three months. Clearly, customers within the “high” of the networks usually are not solely all in favour of buying and selling on the alternate and increasing their capital, but additionally within the progress and prosperity of their very own community.

The variety of bigger networks has additionally considerably grown

Virality — probably the most highly effective management instruments

One of the crucial vital elements that it is best to pay particular consideration to is the coefficient of virality. The virality coefficient or k-factor is an indicator that reveals the proportion of customers who began utilizing your platform from a good friend’s invitation. In our case, the explosive progress of this indicator occurred throughout marketing campaign durations.

Additional, because the variety of customers and buildings grew, virality has seen a slight lower though remaining at a excessive degree.

Summarizing the aforementioned, we will spotlight a number of key elements that basically have an effect on the person’s curiosity in our merchandise:

1. Fascinating and worthwhile sport guidelines. It’s essential to make easy however fascinating situations on your future customers.
2. Triggering curiosity from the within, not from outdoors. That is the one method to obtain an impartial and natural progress of customers, whereas considerably saving on advertising and marketing campaigns.
3. Controlling customers’ progress and effectively reacting to “weakening” parameters will assist to maximise progress and viewers high quality. In any case, no one wants “lifeless souls” not concerned within the undertaking.
4. Customers respect the open dialogue, transparency, and human strategy!
5. Simplicity and readability of actions. It’s needed to interrupt down the complicated and complicated mechanics of the person’s participation in a undertaking, into easy and handy steps. This will increase the potential for attracting and sustaining customers since they gained’t be afraid of difficult schemes the place their benefits usually are not clear or clear. When all members perceive the tip results of their actions, they’re extra more likely to sooner be part of the undertaking and efficiently obtain outcomes, bringing in new motivated customers.

All of the described above schemes allowed us to attain the results of a million natural customers with none promoting in lower than a 12 months. The identical rules apply to almost all on-line initiatives (on-line store, gaming platform, crypto-project) that require progressive and natural progress of customers.

Such follow will make this resolution enticing even for younger startups who could not actually have a revenue but. Our complete crew was pursuing success by quite a few trials and failures, testing varied hypotheses, and analyzing the outcomes for every advertising and marketing motion.

We very a lot hope that our private expertise will assist different companies keep away from errors, at first, obtain a end in a extra environment friendly and guaranteed approach, whereas fascinating person’s curiosity and a spotlight within the undertaking.