Robinhood, a web based brokerage launched in 2015, has change into a sensation with particular person traders. It pioneered zero-commission buying and selling and fractional possession of shares, making it easy for anybody to speculate, even with just some {dollars}.
However are Robinhood’s customers selecting nice shares? We requested three Motley Idiot contributors to check out essentially the most generally held shares in Robinhood portfolios and to share their favourite picks from amongst them. Their decisions: Starbucks (NASDAQ:SBUX), Apple (NASDAQ:AAPL), and Ford Motor Firm (NYSE:F).
Future digital progress at a uncommon valuation
Jon Quast (Starbucks): The COVID-19 pandemic has compelled restaurant chains to adapt or die. Companies within the food-service trade are at present prioritizing issues like off-premise gross sales, contactless fee, and digital ordering — and doing so out of necessity. However these strikes additionally make restaurant operations extra environment friendly and worthwhile even when there’s not a well being disaster. Which will assist clarify why Starbucks is prioritizing its digital channels now and doubling down on them for the long run.
In U.S. city areas, the corporate can be launching a brand new retailer format that is 100% to-go: Starbucks Pickup. The places utilizing will probably be a mixture of new websites and current cafes that can be transformed to the format. The corporate admits these places doubtless will not generate the identical gross sales volumes as its common shops. Nonetheless, their smaller footprints and decrease labor bills ought to make them higher-margin websites.

Picture supply: Starbucks.
Starbucks can also be rising its emphasis on its app-loyalty program. At a convention in June, CFO Patrick J. Grismer mentioned spending will increase when clients use the app, each as a result of customers buy extra usually and spend extra per buy.
Nonetheless, one ache level for patrons has been limiting the Starbucks app’s adoption: Customers should load cash onto Starbucks present playing cards, that are then used for fee. However later this 12 months, administration plans to get rid of this and permit direct bank card funds by means of the app. When that obstacle is eliminated, it is solely logical to count on a brand new wave of individuals will undertake the app, resulting in a rise in comparable gross sales.
These latest strikes remind us why Starbucks is a high inventory selection, and why Robinhood customers are proper to favor it. And whereas many shares are hitting all-time highs once more, the espresso big nonetheless offers good worth for traders as we speak. It trades at about 25% under the highs it reached in 2019, and its dividend at present yields greater than 2%, traditionally excessive for this inventory.
An Apple a day
Danny Vena (Apple): Apple is a perennial favourite amongst traders, and it is the sixth-most broadly held inventory amongst merchants on Robinhood. There is not any doubt the pandemic has weighed closely on the tech big’s enterprise, but even within the midst of those challenges, there are plenty of reasons why Apple stays a wise funding.
The iPhone accounted for 55% of Apple’s income in 2019. But whilst gross sales of the enduring smartphone dipped practically 7% 12 months over 12 months within the firm’s fiscal second quarter, different enterprise strains took up the slack. Apple’s wearables, house, and equipment section grew by 23% 12 months over 12 months and now accounts for practically 11% of the corporate’s income. On the identical time, the companies section continued its spectacular progress, tacking on 17%. It now represents 23% of Apple’s income. Even when the heady progress of the iPhone continues to sluggish, Apple has different progress engines able to compensate.
The corporate’s e-commerce operations additionally kicked it up a notch to fill the void left by the closure of its Apple Shops. The truth is, its retail operations produced a quarterly income file, powered by phenomenal digital gross sales progress.
It is essential to notice that whereas gross sales of the iPhone are down, they’re in no way out. In a transfer that now appears nearly prescient, Apple introduced earlier this 12 months that it will revive the iPhone SE. The gadget, which went on sale in mid-April, boasted a beginning worth of $399, a bit greater than half the price of a base mannequin iPhone 11. This lower-priced gadget will little doubt attraction to budget-conscious customers.
Then there’s the anticipated “tremendous cycle” coming as the results of the transition to 5G. Apple has an put in base of greater than 1.5 billion units within the wild, of which practically 1 billion are estimated to be iPhones. That is a big market of individuals doubtlessly quickly to be available in the market for a 5G improve.
With all that going for it, it is little marvel Apple inventory is a favourite amongst Robinhood traders.
Robinhood’s no. 1 inventory is a value-priced icon
John Rosevear (Ford Motor): Ford is the highest inventory on Robinhood’s “100 Most Widespread” record. And whereas I believe it is a strong selection, now we have to acknowledge that it hasn’t carried out very effectively over the past 5 years.
A part of the issue (earlier than the COVID-19 pandemic, anyway) is that Ford has been working by means of what CEO Jim Hackett calls a “redesign” of the corporate, meant to enhance the automaker’s “health” to deal with the sweeping adjustments underway within the auto trade.
That has included some steps that seemed painful (and even like missteps) to auto investors who did not perceive the plan. For instance, when Ford discontinued all of its sedan models within the U.S., it gave up some market share. Not solely did that call hit the automaker’s gross sales numbers and earnings within the close to time period, it additionally seemed dangerous to traders who did not know that it had extra worthwhile replacements on the best way.
However now, with the all-new (and far more aggressive) Explorer and Escape at sellers, a brand new F-150 heading to dealerships earlier than the tip of the 12 months, and patrons eagerly making on-line reservations for thrilling (and worthwhile) new autos just like the Bronco and the electrical Mustang Mach-E, Ford’s future is turning into clearer and brighter. However that future is not absolutely mirrored in its inventory worth but. That is a chance for traders.

Even amid the pandemic, Ford managed an thrilling launch for its new Bronco on Monday. Picture supply: Ford Motor Firm.
Another factor to notice: Ford suspended its dividend during the COVID-19 disaster, however administration has promised it’s going to be again as quickly as issues flip round. At $0.15 per quarter, the extent Ford maintained for a number of years earlier than the pandemic, that will quantity to a roughly 8.8% yield at Ford’s present inventory worth.
You will have to be affected person for a number of quarters to get it, however — just like the Bronco and the Mach-E — it must be well worth the wait.
— to www.fool.com